iDirt is an educative playful product designed for Okido magazine and commissioned by the Wellcome Trust (London UK) as part of a family pack to be distributed during the "Dirt" event.
The screen in the front can be removed and the kid can place one of the sixteen activity sheets in the centre, completing the activity using sand (contained in a small plastic bag). This object is designed to bring simple and positive messages about the “dirt” subject to children.